Matilda Brand Permissions

Press Release Kit

To request a press release kit (for use in marketing, advertising and press), please contact us.

Matilda Brand Permissions

If you’re looking to understand if and how you can use the Matilda brand in your project, you’ve come to the right place.

When do you need permissions to use Matilda Brand Features? The short answer is always.

All of our Brand Features are protected by applicable trademark, copyright and other intellectual property laws. If you would like to use or reproduce any of our Brand Features on your website, either in an ad, article, book, or any other medium, you’ll need to receive permission from Matilda first.

The first step is to review the Guidelines for Third Party Use of Matilda Brand Features (“Usage Guidelines” or “Guidelines”), that provide an overview of the process and establishes a number of guidelines you must follow. These Guidelines will lead you to a Permission Request Form that you should fill out and send back to us. Please note that by signing the Permission Request Form you agree to the Usage Guidelines and to the Terms and Conditions of Matilda Brand Features (“Terms and Conditions”).

Guidelines for Third Party Use of Matilda Brand Features

Using Matilda Brand Features

Although we’d like to accommodate all the requests we receive from those who would like to add a sparkle of Matilda to their sites, we want to make sure our brand is represented in the correct way. That means we have to turn down many requests because sites imply that Matilda is endorsing them or is otherwise affiliated with them which is incorrect. The same applies if Matilda’s trademarks, logos, web pages, photos, or other distinctive features (“Matilda Brand Features” or “Brand Features”) are associated with objectionable material, as determined by Matilda. Truthful and accurate references to Matilda products or services for the purpose of free expression, explanation, information, or as an indicator of compatibility are not considered objectionable.

These Brand Features can be used only pursuant to these Guidelines, our Terms and Conditions, and for the specific purposes to which Matilda has given permission. If you have a written agreement with Matilda that specifically addresses how you may use its Brand Features, you don’t need to go through the approval process unless you want to do something outside of what has been authorized in your existing agreement.

When you use any of our Brand Features, you must always follow our “Rules for Proper Usage” below. If Matilda provides written requirements (size, typeface, colors, etc.) to you at the time of our approval, you must implement them before using our Brand Features. If we provide these requirements to you after we initially gave our permission, you must implement them within a commercially reasonable timeframe.

Approval Process

To gain permission, please fill out and submit a Permission Request Form. Although we are doing our best to reply within 10 business days, we are unable to commit to that timeframe, and you won’t be able to use Matilda Brand Features until you receive explicit permission from us.

The permission to use Matilda Brand Features is limited to the information you’ve provided in your request. If the intended use has changed, before or after the permission has been granted by Matilda, you should update your request information accordingly.

Please note, we are only able to grant usage permissions for Matilda Brand Features only. We are unable to grant permissions to use in any other third party brands.

Trademark Principles

What is a trademark?

A trademark is a word, name, symbol or device (or a combination thereof) that identifies the goods or services of a person or company and distinguishes them from the goods and services of others. A trademark assures consumers of consistent quality with respect to those goods or services and aids in their promotion.

Why is it important to use marks correctly?

Rights to a trademark can survive indefinitely if an owner continues to use a mark to identify its goods and services. If trademarks are not used properly, they may become weak or lapse-putting one of the company’s most important assets at risk. Rights to the trademark may be lost not only by improper use of its mark by the trademark owner, but also by improper use of the mark by third parties or the public.

Rules for Proper Usage


  • Distinguish the trademark from the surrounding text in some way. Capitalize the first letter followed by lowercase letters, place the mark in quotes, use a different type style or font for the mark than the general text.
  • Use the trademark only as an adjective, never as a noun or verb, and never in plural or possessive form.
  • Use the generic term for the product following the trademark, for example: Matilda Boutique, Matilda Catalog, Matilda Makeup and Hair Styling.
  • Use only Matilda-approved artwork when using Matilda’s logos.
  • Maintain a minimum spacing of 25 pixels between each side of the logo and other graphic or textual elements on your web page.


  • Don’t remove, distort or alter any element of a Matilda Brand Feature. That includes modifying a Matilda trademark, for example, through hyphenation, combination or abbreviation, such as: Mati-lda, Matildas, Matildacious. Do not shorten, abbreviate, or create acronyms out of Matilda trademarks.
  • Don’t display a Matilda Brand Feature as the most prominent element on your web page.
  • Don’t display a Matilda Brand Feature in any manner that implies a relationship or affiliation with, sponsorship, or endorsement by Matilda, or that can be reasonably interpreted to suggest editorial content has been authored by, or represents the views or opinions of Matilda or Matilda personnel (this includes listing Matilda or the Matilda Logo to indicate partnership, affiliation, or sponsorship).
  • Don’t display a Matilda Brand Feature on any website that contains or displays adult content, promotes gambling, involves the sale of tobacco or alcohol to persons under twenty-one years of age, or otherwise violates applicable law.
  • Don’t display a Matilda Brand Feature in a manner that is in Matilda’s sole opinion misleading, unfair, defamatory, infringing, libelous, disparaging, obscene or otherwise objectionable to Matilda (this is in no way meant to discourage criticism, opinion, or commentary).
  • Don’t display a Matilda Brand Feature on a site that violates any law or regulation.
  • Don’t frame or mirror any Matilda page.
  • Don’t incorporate Matilda Brand Features into your own product name, service names, trademarks, logos, or company names.
  • Don’t copy or imitate Matilda’s trade dress, including the look and feel of Matilda web design properties or Matilda brand packaging, distinctive color combinations, typography, graphic designs, product icons, or imagery associated with Matilda.
  • Don’t adopt marks, logos, slogans, or designs that are confusingly similar to our Brand Features.
  • Don’t use or register Matilda trademarks as or incorporated in social media account names, profiles, or monikers.
  • Don’t register Matilda trademarks as second or third level domain names.
  • Don’t use Matilda trademarks in a way that suggests a common, descriptive, or generic meaning.
  • Don’t use the registration symbol (®) in connection with marks in countries where our marks have not been registered. Trademark rights vary from country to country.

Terms and Conditions – Matilda Brand Features

If Matilda approves your request to use any Matilda trademarks, logos, web pages, photos, or other distinctive features (“Matilda Brand Features”), you agree to be bound by the following terms and conditions (the “Agreement”).

You agree to comply with the Guidelines for Third Party Use of Matilda Brand Features. So long as you do so, and provided that Matilda expressly approves your permission request, Matilda grants you a non-transferable, non-exclusive, royalty-free limited license to use the Matilda’s Brand Features set forth in your corresponding Permission Request Form for the sole purpose and only for the materials set forth therein.

Any use of the Matilda Brand Features must be accompanied by a notice that clearly indicates that the Matilda Brand Features are trademarks or distinctive brand features of Matilda.

Matilda reserves the right in its sole discretion to terminate or modify your permission to display the Matilda Brand Features and to take action against any use that does not conform to these terms and conditions, infringes any Matilda intellectual property or other right, or violates applicable law.

Except as set forth above, nothing herein grants or should be deemed to grant to you any right, title or interest in or to the Matilda Brand Features. Your use of the Matilda Brand Features will inure to the benefit of Matilda.

You agree not to challenge or assist others to challenge the Matilda Brand Features (except to the extent such restriction is prohibited by applicable law), and you agree not to register or attempt to register any domain names, trademarks, trade names, or other distinctive brand features that are confusingly similar to those of Matilda.

The Matilda Brand Features are provided “as is” and Matilda disclaims any warranties either expressed or implied by law regarding the Matilda Brand Features, including warranties of noninfringement. Furthermore, because you are not being charged for use of the Matilda Brand Features, in no event shall Matilda be liable to you for the subject matter of this Agreement under any theory of liability including for any direct, indirect, incidental, special, consequential, punitive, exemplary or other damages arising out of this Agreement or the use of the Matilda Brand Features. This limitation shall apply even if Matilda was or should have been aware or advised of the possibility of such damages and notwithstanding any failure of essential purpose of any limited remedy stated herein. Some states do not allow exclusion of implied warranties or limitation of liability for incidental or consequential damages, so the above limitations or exclusions may not apply to you.

You may not assign your rights or delegate your obligations under this Agreement without Matilda’s prior written consent. This Agreement is not intended to benefit, nor shall it be deemed to give rise to, any rights in any third party. This Agreement will be governed by and construed in accordance with the laws of the State of Israel, without regard to conflict of law principles. The venue for any dispute or claim arising out of or in connection with this Agreement shall be in Tel Aviv, Israel. The parties are independent contractors. Neither party shall be deemed to be an employee, agent, partner or legal representative of the other for any purpose and neither shall have any right, power or authority to create any obligation or responsibility on behalf of the other. The waiver by Matilda of a breach of any provision hereof shall not be taken or held to be a waiver of the provision itself. If any provision of this Agreement is held by a court of competent jurisdiction to be contrary to law, such provision shall be changed and interpreted so as to best accomplish the objectives of the original provision to the fullest extent allowed by law and the remaining provisions of this Agreement shall remain in full force and effect. This Agreement, the Guidelines for Third Party Use of Matilda Brand Features, and the Permission Request Form, constitute the entire agreement between the parties with respect to the subject matter hereof.